a card that no one wants to receive or buy
Published by Avijit Paul April 13th, 2008 in entreprenuership, Business, Cards.
One LA based company finds a really different niche market - inmates - the people who are in jail. I m sure this is a really interesting niche market. According to the AP report
Finding it hard to express just the right sentiment to your loved one in prison? A Los Angeles company may have the answer. Attorney Terrye L. Cheathem noticed a market Hallmark wasn’t serving and founded Three Squares Greetings, which provides cards for inmates.
“With more than 2.5 million people incarcerated in the Unites States today, I saw that there was a tremendous need,” she said.
I must say this is a niche market that I would have never thought of.
2 Responses to “a card that no one wants to receive or buy”
- 1 Trackback on May 21st, 2008 at 9:50 am
I guess that is why Russell Peter said, “you go to jail bad boy! ” . The whole sentence should have been “you go to jail bad boy and i send you a jail greetings” =p