In traditional advertising models, like Overture and AdWords/AdSense, advertisers are not choosing the publisher with whom they are doing business, they are instead choosing keywords, context. These network disaggregate advertisers from publishers. But this is not so good for both publishers and advertisers.
Here’s the heart of Ross’s Transitive Advertising Model. Instead of advertisers buying […]

Following the 2 minutes and 268 word entry, here is another one: How many powerpoint slides do you really need to deliver a perfect message? Jim logan thinks you need just 10. Here is the list:

Opening Slide
“Who Are You?”
“What Do You Do for Me?”
“How Do You Do It?”
“How Are You Different?”?
“Why Should I Believe You?”
“What […]