Without a brand you chance of standing out in the market is always pretty slim? So what should you do to build your brand? A lot of infos are out there. Here is what Laura Ries thinks in Ads 2 blog.
1. Do you have the right brand name?
2. Narrow the focus, donĂ¢â‚¬â„¢t try to be great at everything.
3. Use PR to build your brand.

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